MEDIA
Editorial/Social/Digital/Branded Content/Documentary/Innovation
ROLE
Concept/Creative Direction/Copywriting
AGENCY
Ogilvy New York
With John's help, we took the joy of science out of the IBM lab, and onto Tumblr and the streets of New York City, in an art and computer science experiment.
INSIDE THE INVENTIVE MIND
Matt Ganis
IBM Social Media Analytics
Olympian Internet Firewall Creator
“I think we learn as we play – the silly experiments we come up with today could be at the core of very serious solutions we develop tomorrow.”