SAM MAZUR đź’Ą
CREATIVE DIRECTOR + COPYWRITER
IBM celebrates its infinite love of fractals.
Known as “God’s thumbprint," fractals are the math formulas discovered by famed IBM researcher Benoit Mandelbrot. His discovery revealed the hidden patterns of nature and inspired a generation of artists and innovators. To celebrate, IBMblr hosted a month-long #IBMFractalFest including dozens of fractal GIFs, a fractal cake, and an application that hacked into the Tumblr platform itself, transforming any blog into one-of-a-kind fractal art.
Awards: Silver Cannes Lion, Webby, Comm Arts
IBM RESEARCH
Fractal Fest
MEDIA
Activation/Social/Digital/Branded Content/Documentary Film/Innovation
ROLE
Concept/Creative Direction/Copywriting
AGENCY
Ogilvy, New York
VIDEO: IBM “Fractal Fest” Case Study
Ever wonder why a river,
looks like a tree,
looks like a leaf?
So did Benoît Mandelbrot. He's the math whiz and IBM researcher who discovered the hidden patterns behind nature. He called them fractals.
Fractals changed the way
we see the world.
To celebrate Mandelbrot’s birthday,
we changed the way
the world sees fractals.
We coded our own fractal art
and blanketed it across social media.
We turned every blog on Tumblr into fractals.
We premiered this Errol Morris fractals film.
