SAM MAZUR 💥

IBM turns a golf tournament into a marathon.

Viewers of the 2014 Masters witnessed something bold, unprecedented, and slightly insane. Rather than watching the same few commercials over and over again, IBM produced 54 unique “Dispatches from a Smarter Planet.” Each spot ran once. I worked on nine European spots in all. Which required us to take eight planes in seven days. During one day, we hit five countries alone. Best shoot ever.

Director: Joe Pytka

IBM
”Dispatches from a Smarter Planet”

MEDIA
TV

ROLE
Creative Direction, Copywriting

AGENCY
Ogilvy New York