SAM MAZUR 💥

CREATIVE DIRECTOR + COPYWRITER

MaraNatha Nut Butter dumps jelly.

They were the greatest sandwich combo of all time. Then MaraNatha came along with its slow-roasted, small-batch peanut and almond butters. The taste, so good, you can eat it by the spoonful. No jelly required. And so, it was time to break up this unhealthy relationship — and start a new, disruptive chapter in the category

Director: Hornet

Press: AdAge, Adweek, The Drum

MARANATHA NUT BUTTER
TOO GOOD FOR JELLY

MEDIA
TV/Outdoor/Social/Branded Content

ROLE
New Business Win/Concept/Creative Direction/Copywriting/Tagline

AGENCY
Terri & Sandy

“Heartbreak” TV

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“Late Night Texts” TV

#TooGoodForJelly

PB& who? Sandwich sweeties no more, MaraNatha and Jelly’s gooey breakup drama unfolds on social media during the launch.

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